Digital menu boards and the Arrays of small and big screen plasma screens narrowcasting dedicated audio-visual advertising feeds about accessible products and menu items are quickly becoming the preferred way for fast-food and quick-service restaurants QSRs to advertise their products and supply information to customers. This overview is intended to help new and prospective users of the rapidly developing technology understand the gear used in digital signage networks DSN.
What’s a Digital Signage Network?
A digital signal, or electronic Signage, is one or more LCD or plasma displays which are connected to a dedicated network that exhibit a QSR’s advertising messages over what called narrowcasting channels. Narrowcasting, rather than broadcasting, in the wireless frequencies which the signals are transmitted over is greater rather than used for people – i.e., TV or radio – transmissions. The system could be housed within a restaurant or it may be found off and controlled remotely from that outside site. Much like the Internet we interact with everyday, the DSN transmits messages and images from a central computer to the restaurant’s menu boards.
The hardware plasma screen Screens, monitors, players and peripherals and community connections which make up a DSN are discussed below. Some or all the applications – i.e., the operating systems for the system, the electronic advertising applications and the marketing content and programming – could be produced and/or handled separately by the larger users, but more typically is generated and provided by the identical digital menu board software that offers the hardware.
When choosing screens, you need to know about the differences between commercial and consumer-grade products. The LCD or plasma TV you have got at home is not the same as the one that you will need for your restaurant.QSR displays are used for Considerably more, extended periods than those used in a house. Because of this, a longer lifespan is necessary. The life expectancy of a consumer-grade display is estimated to be approximately 50,000 hours, which will last the normal home movie viewer for several years. For QSRs, many of which operate near 24 hours a day if not always, that life span is not nearly sufficient.
LCD or plasma screens which are designed for the consumer market are outfitted with links that match their intended use – watching TV or videos, gaming etc… They lack the personal computer inputs a DSN requires. Orientation is another factor to consider. For movie viewing, landscape orientation is the standard. At a QSR, a portrait orientation may be asked to match a screen into a particular place or conform to a specific sort of message. Only commercial-grade screens can have their orientation changed.